STAMPEDE VENTURES FAMILY LOGO

designer/director/animator - Pete List

The ask for this logo animation was to create a stampede from the letters of the logo, so I decided to create a story with these letter creatures. The scene opens on a peaceful lazy afternoon with letters lounging, eating and bathing around a watering hole in the savanah. Suddenly something alerts the letter P of danger! P perks up, growls, and cries out a warning, and the other letters begin to run in a herd. As they run, the letters stack up in pairs into larger letter animal shapes, thundering across the savanah kicking up clouds of dust, until they all leap, tumbling around to resolve in the logo, ending with a button of ‘family’ charging onscreen and sliding into place. It was challenging to imbue the character into simple letter forms, but I think we successfully filled the logo with animal life while also injecting some moments of humor and beauty.